WHAT drives change or WHO drives change?

January 5th, 2010

In today’s complex world, change impacts people. Real employees with feelings and opinions about what’s happening in their day-to-day work life, especially if it might take them on a rocky detour from their comfort zone.

However, in my experience with corporate change management projects, the drivers managing the change process are so focused on the system changes that the emotional needs of the employees involved become a mere afterthought.

Without a doubt, large system changes are essential to a company’s strategic plan for growth and success. But—surprise, surprise—employee teams being impacted MUST buy into the plan and the process. And the more enterprise-wide the change, the earlier the employee buy-in should occur. That’s why I see red flags (lots of them!) when companies have cost and process leading a massive change instead of the people who are the primary beneficiaries of a well-executed workplace change initiative.

Here’s a little exercise to prove my point: Run a Google search on the words ‘change management’ and the majority of topics will be about computer system changes. Inputs versus outputs. ROI versus one-time expenses. Technology and bottom-lines. But where are the employees? Has anyone factored them into complex spreadsheets and murky PowerPoint presentations? If the answer is “ummmm, maybe,” that’s what happens when system experts run change projects.

If you’re looking for a change expert, here are five scenario questions to ask to make sure you’re getting a strong people-first program:

1. Tell us about two programs you’ve conducted and how you included employees from all levels in the process.
2. How do you define benefits for a change program?
3. For this type of change, what rules do you recommend that we implement?
4. Besides software/hardware change programs, what else have you handled?

The answers to all these questions will help you decide if you have “system” change experts or “people” change experts. Don’t be fooled by the boastful claims of large consulting companies. They can wow you with super-sized spreadsheets, copy-dense presentations and thick “How To” manuals, while never really helping you answer the most important question of all—Who’s the change for, anyway?

May the new year hold outstanding results for your workplace initiatives!

Jennifer

Six Steps for Successful Change

October 12th, 2009

During the week of October 12, I’ll be attending the CoreNet Global Summit in Las Vegas with the theme “Convening for Change.” I’m excited about my first trip to Vegas and look forward to new insights about delivering and managing change in the workplace.

Currently, our team at Touch Points is engaged in a multi-faceted change management project with a Fortune 200 firm in Atlanta. This client is discovering that as they reconfigure workspaces to accommodate a more mobile and technology-driven workforce, the virtual worker is one of the most important assets in their new environment of open workspaces that encourage creativity and collaboration.

If you are moving toward a workplace culture of mobility and telework, here are Six Steps to making your change project a success!

1. Define the Change and Success
Be sure to clearly define all the change opportunities and the measures for success. Don’t just use financial drivers. Be sure to include expectations for employee satisfaction and
productivity.

2. Build a Governance Model
With any amount of change, it’s a good idea to line up your supporters and identify your key resources. The Governance Model is a simple organizational chart that shows the executive level support, the senior leaders responsible for successful outcomes, along with the team assembled to tactically make the project happen.

3. Create an Integrated Delivery Team
Change impacts every facet of a company and that’s why you need a comprehensive team made up of individuals from key areas within the company to solve the issues and deliver success. The delivery team should include representatives from technology, security, human resources, communication and facilities, along with other key influencer groups within your business.

4. Make the Employee Experience = EASY
Always keep the employee perspective in mind as you develop timelines for the delivery process of the change. For example: Include quick-start training materials for any new technology in your master plan for delivering change. Think about what employees need to maintain productivity during the change period, as well as what they need to be successful in the new workplace environment.

5. Listen, Listen, Listen
Employees want to be successful in their jobs and they have great ideas to share, so build-in opportunities for two-way communication such as:

· Informal coffee break sessions for employees to relax and share experiences.
· A Champion’s Team made up of influential employees who are
connected to the “grapevine.”
· A survey about what went well and what could have been better.

6. Measure employee attitudes about both the change delivery process AND the
change impact
Build pre- and post-change measurement tactics into your change plan. There’s a direct correlation between a well-orchestrated delivery process and the employees’ overall view of the workplace change project. If possible, establish your baseline for employee attitudes about productivity and job satisfaction early in the project (i.e., pre-change measurement), and then wait at least 90 days after the workplace change has occurred to conduct your post-change measurement.

Recently, we collaborated with Ratekin Consulting on a presentation about managing and delivering workplace change to the Retail Merchants Association in Richmond, Va. This video clip includes a short segment from that presentation to almost 200 business leaders.

Hope to see you in Vegas—send me an email at jennifer@touchpointspr.com if you’re going to be there and would like to meet for a cup of coffee and talk about change!

Jennifer

Five Survival Tips to Share

September 18th, 2009

This year has been challenging but it also offered many opportunities for professional growth. Below are five things that I learned in 2009 and wanted to share with you:

Take advantage of free stuff – Many companies, including BurrellesLuce, Listrak, and HubSpot offer wonderful webinars. If your schedule permits, sign up! I’ve learned how to use Facebook as a marketing tool, how to use press releases to drive social media, how to measure social media–and much more—all for free.

Make friends with Lynda – At www.lynda.com, you’ll find online training courses in a multitude of topics. I took the excellent “Twitter Essentials” course and I’m also planning to take the course on “Flickr Essentials.” The very reasonable fee is good for the entire month, meaning that you can view as many modules as you’d like in that time period.

Hooray for Hootsuite – Currently, I’m managing five Twitter accounts for clients and Hootsuite makes them remarkably easy to monitor. Each account is tabbed for quick access and, in my opinion, the white background is much easier to read than the black background on another popular platform.

Create rich content that begs to be shared – Whether you are tweeting, posting or blogging, make your content highly share-worthy. If you benefited from a PowerPoint presentation on SlideShare or a hashtag conversation such as #Journchat, pass along the link and others will do the same. Jeff Majka (@jmajka), says that content MUST be educational, engaging and entertaining (all three) for maximum share-ability.

Long live the news release – Some say the press release is becoming extinct, but isn’t the press release the foundation of a PR toolkit? Commenters to a recent article by Vanessa Horwell maintain that there’s always a place for a well-crafted NEWS release. Journalists, bloggers, tweeters and Web site editors still need compelling, jargon-free, consumer-friendly content that tells a story. So the trusty tool isn’t being tossed, just sharpened and honed for even better functionality.

Until next time,
Sara Hunt
Twitter ID: @sarahunt

Change is Personal

September 1st, 2009

When faced with change, we all react differently. It’s personal. The bottom line is about trust.  There are really only two questions that need to be answered—how will employees directly benefit from the change and do they trust the leaders? Answer these two questions and you’ll know exactly how hard the change process will be.

Many organizations are filled with analysts who approach change with logic and reason. Funny thing is that our minds don’t exactly work that way when faced with change. CIO magazine documented recent brain research that showcases just how our brains react when faced with change.

The most effective change management programs communicate both the logical reason for the change and the benefits of the change to employees. This doesn’t mean that  employees will immediately accept the change or even trust the initial benefits being touted. What it does mean is that they will quickly begin assessing the impact on them–personally. They will decide if they can trust the information. Every step in the change process will either build trust or create more doubts.

Managing change is not about controlling employee’s reactions. It’s about helping them get through the change so they can be productive. Doubts, anger, resentment—these are all things that take away from productivity and satisfaction. Change programs cannot remove the barriers to change. They can however, help the employee move through the process informed and thinking about how they can control their own success. Sometimes it takes months of support after the change for employees to really accept and process the change. Everyone’s change curve is different. It’s personal.

Welcome!

August 16th, 2009

Welcome to our new Touch Points blog. Like many other organizations, we are eager to venture into this new world of social media. With each entry our goal is to share ideas, successes and even some failures when it comes to helping our clients.

Change has a special place in my heart. I grew up in a small community where very little ever changed. And if change was coming, it was often slow and painful.

I think that’s why I enjoy change so much. Not because of the pain aspect, but because of my constant desire to make things better.

Helping clients with change has become a major portion of what we do at Touch Points. We love taking a huge initiative that will impact lots of people and working with the project team to create the best plan for making it happen with the most positive outcomes on morale and productivity.

It’s not about new processes, new gadgets or new policies. When it comes to influencing behavior and achieving results, people make it happen. Check out this interesting article, Leading by Example, about someone who made a significant change to showcase his personal investment in the desired result.

Before beginning any change project we always facilitate an exercise to clarify the end goal. Then we explore what must change to accomplish the goal. It’s an exciting and energizing process that’s more than communications, more than change management. And we love every second of it.

Here’s an inspiring article about how MBA graduates are trying to change the world. Please share
your best change project and the key to its success.

Thanks for joining our conversation.

Jennifer